MEDEF'S POSITIONING

IN DIGITAL

DIGITAL MEANS MAJOR DISRUPTION FOR COMPANIES OF ALL SIZES AND IN ALL SECTORS OF THE ECONOMY. MEDEF’S ROLE IN MANAGING THIS
DISRUPTION IS TO ENSURE FRENCH COMPANIES ARE FULLY INFORMED AND RECEIVE THE SUPPORT THEY NEED, ESPECIALLY SMALL AND MEDIUM
ENTERPRISES THAT HAVE YET TO EMBARK ON THE DIGITAL JOURNEY AND SEIZE THE FULL RANGE OF OPPORTUNITIES OFFERED BY THE DIGITAL
REVOLUTION.
THE DIGITAL DISRUPTION LAB REFLECTS 
MEDEF’S COMMITMENT TO THE DIGITAL TRANSFORMATION OF THE FRENCH ECONOMY, FROM THE
DEVELOPMENT OF DIGITAL BUSINESSES TO SUPPORT FOR TRADITIONAL COMPANIES AS THEY NEGOTIATE THE SEISMIC SHIFT OF THE DIGITAL
REVOLUTION.
1
2014 – 2015
RAISE AWARENESS AND
PROVIDE TRAINING IN
DIGITAL CUL TURE FOR
SMALL BUSINESS LEADERS

The digital environment:
French Digital transformation committee
(working groups: Digital law, Open data/
Big data, Lemaire law, IoT etc.)

Disruption of SMEs:
awareness-raising through the Digital
University (Université du numérique),
Digital breakfasts, and more

2
2016
TRAINING IN DIGIT AL
CULTURE FOR SMALL
BUSINESS LEADERS

The digital environment:
• Digital maturity self-assessment tool
• Digital campus (MOOC
«Metamorphoses»)
• Classroom-based continuing
professional development, in partnership
with the Conservatoire national des arts
et metiers (CNAM)
• Study of the changes to jobs introduced
by digital technology

Disruption of SMEs:
« Digital Disruption Lab » mission

3
2017
SUPPORT FOR BUSINESS
LEADERS IN MANAGING
DIGITAL TRANSFORMATION

The digital environment:
• Digital disruption observatory

Disruption of SMEs:
• Learning Expeditions
• Disruption programs

4
2018
FUNDING THE DIGIT AL
TRANSFORMATION OF
BUSINESS
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AIMS

one
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FORM PARTNERSHIPS
IN INTERNATIONAL
ECOSYSTEMS

to create a technological
and economic intelligence
observatory

two
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DESIGN AND CARRY OUT
COMMUNICATION AND
AWARENESS-RAISING
CAMPAIGNS IN FRANCE

to present these ecosystems
and promote the best practices
identified during the mission

three
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CREATE LEARNING EXPEDITIONS
AROUND THESE ECOSYSTEMS

to inform policy makers
and economic decision-makers
about digital disruption

INTERNATIONAL ECOSYSTEMS

MEETING THE ACTORS OF THESE ECOSYSTEMS
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Local public
authorities

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Banks

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Private firms providing
consulting and support for
digital transformation

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Local employers groups,
digital federations and
groupings

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Research, universities,
labs

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French institutions
outside France and the
French Diaspora

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Local, French and
international digital
industries

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Start-up, accelerators
and incubators, fablabs

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VC and
Business Angels

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Media

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Local
contractors

IN ORDER TO PLACE PARTNERSHIPS
WITH EACH OF THEM TO FOOD
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DISRUPTION
OBSERVATORY
BOOKS, GUIDES,
WHITE BOOKS …
DIGITAL
CAMPUS
(MOOC)
THE DIRECTORY OF
INNOVATION ECOSYSTEMS
THEMED
MORNINGS
2017 DIGITAL
UNIVERSITY
LEARNING
EXPEDITIONS
TALKS TO PRESENT
THE ECOSYSTEMS
INTENDED IN FRANCE FOR :
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INNOVATIONS ECOSYSTEMS
BUSINESS LEADERS
FEDERATIONS
ELECTED REPRESENTATIVES
REGIONAL MEDEF CHAPTERS
INSTITUTIONS
UNIONS
MEDIA
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Olivier Midière

Olivier Midière is advisor to the President of MEDEF with responsibility for communication and marketing, and for strategic cross-sector projects in the Cabinet. Pierre Gattaz appointed him MEDEF Digital Ambassador in February 2016.

In addition to his business activities, he also lectures in history and the outlook for the digital economy at Université Paris-Dauphine. He is the author of «L’aigle, le boeuf et le e-business» which was awarded the Prix Bordin de l’Académie des Sciences Morales et Politiques in 2004 (Institut de France).

He held the position of President and Founding Member of the French association for the development of the digital economy (Association pour le développement de l’économie numérique , ADEN France) for five years from 2008 to 2013.

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© 2016 MEDEF
Contac us
DIGITAL DISRUPTION LAB

pfiquemont@medef.fr